Rethinking communication
Unlock the Communication door to achieve ‘Well below 2 cents’
Main players
The key to successfully accomplishing the mission:
A SIMPLE AND FEDERATIVE NARRATIVE
Sustainable energy transition is a complex topic that is usually misunderstood. The issues need to be clarified in a very simple and federating narrative :
‘Green power at well below 2ct worldwide by 2030’
A Communication in chaos
Communication in the field of sustainable energy transition is in chaos. The real dynamics of solar energy remain essentially misunderstood by the public and still underestimated in political decision-making.
The political context makes it difficult for pragmatic leaders to convey their message at the heart of their constituencies.
We need to clarify the message.
Gathering
everyone around
a common goal
Leadership needs to convey strong, simple, straightforward messages; something that the public can understand and that will trigger a real collective effort to slash the cost of solar power for the benefit of humankind.
Each industry and each stakeholder now need to think about what they can do to contribute to this effort, to set ambitious objectives and to share them with society. A very simple and federating narrative for our industries could be ‘green power at well below 2ct worldwide by 2030’.
A ‘Climate
Moonshot’
The economist Marianna Mazzucato recently proposed a ‘climate moonshot’, a radical and ambitious solution for climate change. She rightly points out that “inspiring people with hope in a mission is crucial to ensuring its success”.
As with the original moonshot, we need to set a clear and simple objective which inspires people. Yes, reaching the New Energy Regime by the end of the next decade is worth it!
And you,
what would you do?
Next mission
Rethinking Policy
Essentially decentralised and close to demand, the renewable energy system empowers people. It requires clear policies and symbolic political messages.
Rethinking regulation
Achieving a ‘well below 2 cts’ target can only happen if cash is available at the right price, in the right quantity, for the right tenure, in the right location.
Rethinking transactions
Scaling solar power deployment requires the simplification and automatisation of transactions. After having radically decreased the cost of renewable power, we need to focus on the reduction of soft costs.
Rethinking financing
The obvious challenge is to shift the affordable institutional trillions to the new energy system, starting with renewable power generation but followed closely by energy management and storage.
Rethinking leadership
Creating a systemic approach and developing collective solutions to set up a new market framework.
Rethinking uncertainty
Because uncertainty cannot be evaluated and priced, what we need is a leap of faith: the necessary strong commitment we need to make when everything is a blur, to federate all the stakeholders.
Rethinking communication
Sustainable energies are generally misunderstood and underestimated. A simple and federative narrative is necessary to change people’s perception and gather everyone around a common goal.
Our final report
This 200 pages report provides a summary of nearly four years of work carried out by TWI to accelerate the transition to affordable, reliable, sustainable and modern energy for all, starting with solar power.
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